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Ferdinand Porsche was a visionary who always dreamt of building a reliable small car that everybody would afford. He took his ideas to many employers including Daimler-Benz who never quite bought it.

Volkswagen

Volkswagen History

In 1930 Ferdinand launched his own car designing consultancy and got his engineering staff working on designing such a car even as he financed it all doing design work for other auto manufacturers and clients.

In 1933 Porsche heard that the then new Chancellor of Germany wanted to produce a small car that most Germans could afford.

He quickly arranged a meeting and a contract was signed in 1934. And that is how the world famous Volkswagen Beetle came into existence. VWs were first sold outside Germany in 1947 when a car dealer from Holland imported 5 units.

By 1955 barely 10 years after the war Volkswagen was churning out 1,000 cars a day. In 1972 the VW Beetle reached and passed the Ford Model-T production record. It became the most produced car model in history with over 15 million units.

Fascinatingly VW production stopped as recently as 2003 in Mexico. VWs were first sold outside Germany in 1947 when a car dealer from Holland imported 5 units. By 1955 barely 10 years after the war Volkswagen was churning out 1,000 cars a day.

In 1972 the VW Beetle reached and passed the Ford Model-T production record. It became the most produced car model in history with over 15 million units. Fascinatingly VW production stopped as recently as 2003 in Mexico.

Over 22 million units have been produced and sold since inception, a record that is probably safe and is unlikely to ever be matched by any other car model. In recent years Volkswagen have released the New Beetle where the old classic has been updated with modern technology.

Volkswagen also introduced the Volkswagen Passat in 1973. This was followed by the highly successful Volkswagen Golf in 1974. These days Volkswagens remain popular although it has been impossible to find anything that comes close to the old Beetle.

Models in the market these days include the Passat, Golf, Polo, Jetta and Touareg. The Volkswagen group is ranked amongst the top three auto manufacturers in the world.

 

It is not surprising to know that it is Volvo that invented the 3-point safety belt which is considered the most important car-safety feature of all time. Indeed to date Volvo has always been associated with safety and many consider it to be the safest family car in the world.

Volvo

Volvo History

Volvo was founded by Assar Gabrielsson and Gustav Larson in 1924. Their intention was to build a car more suited to the Scandinavian climate than the other imported vehicles.

Their first car rolled out of the factory in 1927 and was the Volvo 1944cc Jakob. When the company was founded Gabrielsson was still sales manager at the famous Swedish manufacturer of bearings, SKF and that company had a big hand in the establishment of Volvo.

For starters SKF financed the production of the first 1,000 units and also allowed use of one of their patented names; AB Volvo. The car manufacturer was an instant success.

Interestingly Volvo ventured into trucks very early in their history and trucks in fact sold much more than cars until the onset of the Second World War. The first car Volvo produced after the war, the PV444 enabled it to successfully enter the US market.

It was a rather stylish car for its’ time. It also featured independent front suspension and coil springs at the back. The 240 series is perhaps the most important model Volvo has ever produced.

They sold very well but even today, 30 years later there are many still running in perfect condition. The C70 and the S80 produced in 1998 were milestones for several reasons.

The S80 for instance had two new safety features. Namely whiplash protection and side impact curtain airbags and has been dubbed by many Volvo’s safest car ever. Consumers seemed to agree and gave the car marque huge sales for this model.

Ford purchased Volvo in 1999 but this company has continued with it’s long tradition of producing very well built safe cars. Volvo’s popularity in Australia is underscored by the fact that numerous fan clubs exist and can be found in most states.

 

Toyota is the largest Japanese auto manufacturer by far and produces more than 5.5 million cars a year.

Toyota

Toyota History

Toyota is the third largest auto manufacturer in the world when you consider unit sales. The company also has to be the most consistently profitable car maker in the world.

This has a lot to do with the revolutionary approach to manufacturing called just-in-time manufacturing that the company has been associated with, which has attracted the interest of management and production gurus from all over the world.

Considering all these amazing achievements it is hard to believe that the company had very humble beginnings as a mere loom manufacturer. The company sued to be called Toyoda Automatic Loom Works Ltd.

Founder Kiichiro Toyoda greatly admired Henry Ford copying his assembly line ideas and with time improved on them. Since then the car manufacturer has always placed great emphasis on research and development.

This is the real secret behind the most successful car manufacturer in the world. One of the really fascinating aspects of Toyota Motor Corporation has been the consistent ability of it’s executives to predict market trends well ahead of anybody else.

For example in the 1990s a deliberate effort was made towards producing a very wide range of different vehicles. Larger and more luxurious cars were added to the line up.

Toyota also started production of the world’s best selling hybrid car, the Prius in 1997. Quality and reliability remain the hallmark of Toyota and has enabled the company to weather many storms in the world car market unscathed.

In Australia like in many other countries, Toyota is the number one best selling car.

 

The Suzuki story is a fascinating one. The company was started in 1909 as the Suzuki Loom Company and for the first 30 years of its’ existence remained in the textile industry.

Suzuki

Suzuki History

The first venture outside looms was in 1937 when Michio decided to start building cars. He started with a tiny compact 800cc car.

However this adventure was short-lived because the Second World War started and local car manufacturing was put on hold.

After the war the company went back to the textile industry. It was only when business and the loom industry dwindled significantly that Michio Suzuki had to make a decision on what his company would do.

And that was when he was struck by an ingenious idea. There was a huge demand for affordable personal transport in Japan and some companies had started selling engines that could be attached to bicycles.

Suzuki’s first motorized bicycle was ingenious. Called Power Free, it was inexpensive and simple to build and was also very easy to maintain. It also had a gear system that allowed an easy switch between engine, engine and pedal and no engine pedaling for the cyclist.

It was an instant hit. And this is how the Suzuki company moved into motorcycle manufacturing. By 1954 Suzuki was doing 6,000 bicycles a day, a phenomenal production figure in those days.

The next year the company re-entered the car market with “Suzulight”. This was a tiny front-wheel drive that had some radically innovative new features. Apart from the front-wheel drive which was very new at the time, the car had independent four wheel suspension and rack-and-pinion steering.

To date the most famous car models from Suzuki have been the Samurai and Vitara which established the car manufacturer as the best in the world when it comes to off-road 4×4 vehicles. Recent models have also started scoring well for safety with ABS and Air bags fitted.

 

Subaru is the car manufacturing arm of Fuji Heavy Industries a giant company with its’ hands “in many different pies.”

Subaru

Subaru History

Fuji started out manufacturing aircrafts. The CEO of the company chose the name Subaru (which means “unite”) for the first Fuji car when he made the decision to enter the vehicle manufacturing business.

The first Subaru was called the P1 and was revealed to the world in 1954. The car manufacturer went on to score many firsts in Japan. For instance in 1965 Subaru was the first local car manufacturer to offer front wheel drive passenger cars in Japan.

In 1972 Subaru were the first in the world to roll out a four-wheel-drive passenger car. Virtually all Subaru releases have done well in the market and many are very memorable. To name a few; the Subaru Leone in 1971, the Subaru Domingo in 1983, the Subaru Alcyone in 1985 and the Subaru Legacy in 1989.

More recently we have seen the Impreza and the Forester. It is worth noting that the Forester was specifically produced for light off-road motoring and is a powerful yet exceptionally good-looking model.

It remains to be seen whether this will develop into a whole new popular type of car with other manufacturers. Subaru cars have been heavily involved in rallying and this has helped reinforce the image of this car make in the minds of consumers as a strong reliable.

A sizeable proportion of the Australian car market seems convinced that Subarus are real value for money and will drive nothing else.

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