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The much-loved Ford story reads like a rags-to-riches fairy tale but more importantly Henry Ford’s place in history as a true pioneer of the modern automobile industry is assured.
Ford History:
The most important thing that Ford did was to enormously expand the market for cars by making them affordable to the masses. To achieve this he found a way (together with his engineers) to produce a high volume of cars daily in his factory, thus dramatically cutting down on the cost of production.
This was achieved through his most famous Model T Ford (1908) which was being exported to Australia even in those early days. Ford’s big mistake was to stick with his big breakthrough success (Model T Ford) too long and other carmakers quickly developed more advanced cars and took over the huge market that Ford had created.
Still Henry Ford had made his fortune and established Ford as a leading car manufacturer in the world, a position the car brand still holds today. His grandson Henry Ford Junior took over the running of the company in controversial circumstances when Henry Ford was still alive and returned the company to the forefront of producing new improved cars all the time after years of stubborn control by the aging Ford who completely ignored customer preferences and market needs.
Today Ford cars are still very popular in Australia. It’s trucks sell briskly despite stiff competition from many other leading automakers of the world and its’ keen rivalry with Holden in the V8 supercars battles generate considerable excitement and discussion in the country.
